For me, business isn’t solely about making money – I believe that meaning and purpose are much more important.
As entrepreneurs, the received wisdom is that we’re all in business to make money and provide a comfortable quality of life for our families. However, this year – especially since COVID-19 tore across the globe – I’ve struggled to find real meaning about why I am actually in business. Many times, I’ve felt helpless about a world that seems to be spinning out of control.
Of course, money is vital for everyday living… but is it my main drive? No.
Do I actually feel pretty good when something I’ve designed and created leads to a tangible result for my client? Yes.
Do I feel that through my business I’m contributing to something other than my own and my family’s ongoing existence? Not in any meaningful way.
Should I care about that? Quite frankly, yes. I believe everyone should.
2020 has undoubtedly been a wake-up year: floods, landslides, fires, war, poverty, suffering… and of course COVID-19. Reading about those stuck in apartments during lockdown while watching my own kids playing in the garden, the penny suddenly dropped: we are so lucky. And as the pandemic engulfed more of the world, I felt compelled to contribute more to help others less fortunate.
While attending a Networking for Good
meeting I was introduced to B1G1
, and this really excited me. Why? Because I had thought you had to be a multi-millionaire like Bill Gates or Richard Branson to make a bigger impact on the world. I thought that alone, there was only so much I could achieve, so much impact I could have on helping others and making the world a better place.
is an amazing organisation, aligned with the 17 United Nations Sustainable Goals
. The platform and the projects B1G1 sponsors are transforming lives across the globe. Via B1G1, ordinary people like you and me CAN make a big impact on the world
Having An IMPACT
With this in mind, I have made the conscious decision that every invoice I issue, every positive conversation I have with a potential client or collaborator, every opportunity that arises which could benefit Mashuni I will contribute to making someone' life better or improving the environment or just trying to make the world a better place through B1G1.
I'm at the start of my giving journey, I feel good about that and am excited about what we can all achieve in the future - I hope you will also feel inspired to make a difference. Thank you