The Importance of Social Media Marketing. According to Statista, (https://www.statista.com/statistics/507405/uk-active-social-media-and-mobile-social-media-users/) over 44 million people in the UK used social media. This means that if your business isn’t on social media, then you probably should be; especially if your competitors are.
Here are 6 reasons why your business will benefit from Social Media
- Social Media Helps Get the Word Out
First and foremost — social media helps “get the word out”.
But even more important than the exposure, it provides you with the opportunity to grow relationships with your target audience.
People that recognise your brand because they are either customers or fans, are likely to like and follow your social media out of loyalty, or just to stay in the loop.
By giving your followers consistent and unique content, you will be rewarded with shares and traffic to your website.
- Social Media is Cost-effective
Traditional marketing can be costly. Take advantage of the low-cost advertising features offered by the social networks; Facebook regularly offers advertising deals when you have a business account with them. Increase your audience and grow your business by promoting your content and special offers in a cheaper way.
- Age Defying Social Media
Although a large proportion of social media users are between the ages of 18 – 24, there is a large (and growing) demograph of people over this age category. In fact, 24% of Facebook users, and 18% of Twitter users, in 2018 were over the age of 45. (https://www.statista.com/statistics/274829/age-distribution-of-active-social-media-users-worldwide-by-platform/)
These statistics suggest that social media is not just for younger audiences. Whilst it may not be appropriate for some businesses to be active on social media, it will be for some.
Because setting up an account is free, there is no harm in testing the water and seeing how your target audience responds.
- Social Media Encourages Two-Way Communication
With easy ways of reaching out, social media gives you the power to learn more about your audience, their interests, and collect feedback. Asking your customers to share their thoughts, questions, and ideas helps you get to know them better.
Because you can respond just as fast, your precious time isn’t spent picking up the phone responding to queries or worrying if the customer has heard your response.
Providing excellent customer service is likely to already be a top priority for your business. This more responsive way of communication offers a unique opportunity to step up your customer service game and give instant thanks to your target audience.
- Improve Brand Awareness
Bringing awareness to your brand is an easier and faster process than traditional marketing. With social media users already seasoned sharers, scrollers and video watchers, if done well your brand can spread like wildfire.
Consistent use of your brand’s colours, logos and language will reinforce its message. To pop up on your audience’s news feed as often as possible, you need unique and interesting content. Get creative with your brand by creating a sharable video, helpful “how to” and “top tips” guide, or a social media exclusive offer that generates traffic to your website.
- Increased traffic
One of the other benefits of social media is that it also helps increase your website traffic and SEO score. As a rule of thumb, the more quality content you share, the more inbound traffic you will generate. By sharing your new products, special offers and videos on social media, you are giving users a reason to click-through to your website.
Mashuni is an expert in all types of marketing; so, as the market evolves, so does Mashuni. We are always ahead of the curve, for more information on social media marketing, get in touch with us today.