Having worked with enLight for over three years as a marketing consultant identifying what worked and didn’t work in the offline marketing collateral armoury, Mashuni advised the client to take a bold move – produce a marketing pack to hand out to clients which told their story.
Enlight are a multi-award winning company that have a refreshing approach to any project they get involved with. When they ask their customers what problem/challenge they are looking to resolve, they LISTEN …. as Ernest Hemingway once said,” When people talk, listen completely. Most people never listen!) … and then they come up with a solution which is not only fit for purpose, it will exceed the customers expectations. From product design through to marketing and branding they can look after it all. You might need them to design and create a product for you, or you have an existing product that needs enhancing or maybe you would like to engage in a collaborative partnership in which you use their technology under your name, it’s worthwhile talking to them to see how they can move your business/project forward.
A corporate brochure told a story which captured the essence of what this highly technical company was about but in a language that could be understood by anybody (not just fellow geniuses). It had to be different from the competition (so not your industry standard technical images) and to this end images were used of children playing – the relevance is that the work that enLight carries out is like child’s play to them, they love it, have a passion for it and whilst it seems very complicated to the outside world, the way in which they communicate with their clients is in a simplistic, easy to understand manner.
The comprehensive product guide demonstrated capability at a glance but again in a non-technical language. This quick product guide provides an holistic overview of some the applications for their technology.
Specific market targeted brochures demonstrated ability and application in a particular field – in this instance Agritech.
And finally a branding exercise was completed via the use of corporate videos on a USB stick, pens, notepads and contact details.
The whole pack was presented in a high quality, gold embossed marketing box.
The intention of this marketing pack was to instill confidence in the eye of the receiver that enLight are a company that have the wherewithal and ability to deliver solutions for any company looking for product, software or hardware development.
Read the full brochures here: