The Sainsbury Laboratory 25th Anniversary was a very prestigious project to be awarded to Mashuni.
Design and artwork for the Sainsbury Laboratory 25th Anniversary book, anniversary logo and certificates.
This book was to highlight the incredible work and achievements of some of the top scientific minds and distinguished alumnae in the world. The artwork and typography also need to capture people’s imagination for being interesting, stimulating inspirational and capturing the essence of what these leaders in plant science are all about.
A logo was also required that worked with the existing brand but which had reference to the 25th anniversary.
Working with key scientists within The Sainsbury Laboratory was very challenging in terms of trying to steer them to provide succinct copy and provide images that were not only relevant but also of a high enough resolution to look good in print. Working predominantly with the JIC Head of Communications and her team and selected scientists within the TSL, challenges were discussed, concepts produced and liaison throughout to guide the JIC and TSL teams as to the requirements needed for content. Rejecting content that was not fit for purpose and turning average material into something which accurately reflected the exceptional quality work of the scientists involved.
Managing expectations was also a challenge along with the fact that it was not always possible to obtain really good quality imagery so having the make the best use of that available. To this end a lot of the imagery was converted to black and white.
Two versions of the book were produced. One soft back version which was aimed at a larger general audience and a hard back version aimed at key stakeholders and investors.
The print and production process was managed by Mashuni. The end result was really well received.
To see the book in it’s entirety please follow this link https://issuu.com/andytaylor80/docs/tsl_25_lr
If you would like assistance with any brochure project please get in touch mashuni.com/get-in-touch/