Quite simply, you need to do something disruptive, something unexpected, something that grabs attention, imagination and stimulates more interest in your brand, services or products - so much so that the receivers of this form of marketing will want to take action, they will tell others and your exposure increases.

We now live in the world where conversations and story telling win over hard selling. People focus on feelings, shared values and what is going on in our world so creativity in this regard is really important for growth.

In a recent survey, 90% of people in the U.K. want to engage with brands that are setting new standards, are going beyond the expected and pushing the boundaries. To achieve this you need to engage in marketing activity that is daring and breaks the status quo.

Is that risky? Yes, but to continue marketing in a safe and boring way is, in my opinion, much riskier!

Andy Taylor forms part of the Bloom Consortium, a collective of dynamic, professional and experienced specialists available on-demand to help overwhelmed business leaders and their management teams realise their company’s full potential and achieve business success.

Our vision is to empower SMEs to succeed. We believe that too much time, effort, and cost is wasted every day by businesses grappling with challenges that could be easily and quickly overcome if they had access to experienced, proven specialists to plug the gaps in their team’s capability.

We know the impact that your business can make if even just a fraction of that wasted time, effort and cost is diverted towards growth instead.

For advice on finance, human resources, operations and processes, IT, legal and contracts,  risk resilience, marketing strategy, branding or sales then we can help.