Working directly with The JIC Head of Communications in 2014 to bring about consistency across the JIC Brand resulting in the development of JIC Brand Guidelines. The purpose of the guidelines was to define the key elements that make up the JIC identity system – their Brand – and to provide usage guidelines to ensure consistent application of the visual elements in all communications. This included publications, non-scientific presentations and all other marketing collateral, both online and offline. It was imperative that brand integrity was maintained across all mediums at all times, and these guidelines detailed the relevant specifications to ensure the brand was not compromised.
Having worked as a supplier of design services to the JIC since the mid 1990’s, I was called in to bring a cohesion to all marketing communications produced by JIC both internally and externally. This involved working directly with Head of Comms and her team to review all current collateral, discussions with various scientists about needs, methods of communication and where none existed, the design of new collateral to be incorporated into the guidelines.
A colour palette was also required for each individual science programme so the brand consistency maintained but also so that individual programmes within the JIC could be identified. Throughout the process constant communication with the Head of Communications and her team to ensure that all needs were being addressed and, where appropriate new material created.
First task was to establish how The JIC were communicating internally and externally. Second was to establish how they needed to be communicating. Third was to create guidelines to be issued for staff and suppliers to portray JIC in a positive and cohesive manner, both internally and to the outside world. All design, artwork and print management carried out by Mashuni through to delivery of final print.
The full guidelines can be viewed here https://issuu.com/andytaylor80/docs/jic_brand_guide_v11_lr
If your business requires consistency across all of it’s marketing communications and brand guidelines would help to achieve this then please get in touch.